B2B services · 25 people
Before
Growing sales team, underused CRM, follow-ups stuck in spreadsheets.
Decision criteria
Easy-to-adopt CRM with clear pipeline, mandatory tasks, and management visibility.
Practical outcome
Shortlist landed on Pipedrive and Close CRM—not Salesforce—because the team needed fast adoption, not enterprise overhead.
Top ranked: Pipedrive · Close CRM












