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Make

Visual automation that connects CRM, marketing, and sales operations.

About this tool

Make (formerly Integromat) is a visual iPaaS connecting CRM, marketing, ERP, WhatsApp, and hundreds of apps with branching logic, filters, and error handling. Official positioning is no-code ops automation for teams needing multi-step flows more complex than simple linear integrators. The platform offers thousands of prebuilt modules, generic HTTP/API, and scenarios with branches, loops, and scheduling — syncing leads, deals, orders, notifications, and data across heterogeneous tools. RevOps and operations teams build stack glue without custom dev for every integration. Make is not CRM or system of record; funnel and reporting quality depends on connected tools and scenario governance maintained by the team.

Highlights

  • Visual scenarios
  • Hundreds of connectors
  • Webhooks and APIs
  • Immediate affiliate (no review)

Ideal for

RevOps syncing leads, deals, orders, and alerts across heterogeneous tools. Mixed stacks with internal capacity to maintain scenarios.

Evaluation criteria
7.4/10Avg. score
ImplementationMedium
Task automation
10/10
Our evaluation

Automates across systems, not inside CRM. Powerful layer with maintenance responsibility. Map the sales playbook before scaling automations; poorly defined flows add noise and reps stop trusting the system. Map the sales playbook before scaling automations; poorly defined flows add noise and reps stop trusting the system.

Reports & customizable dashboards
7/10
Our evaluation

Solid fit for reports & customizable dashboards when your team needs structured execution and practical adoption support.

Mobile parity
6/10
Our evaluation

Mobile handles basic visit and follow-up routines, but some critical actions remain desktop-only or perform unevenly on weak connections. Field use is possible with compensating habits and later web cleanup. Check whether proposals, files, or advanced edits are truly required on reps' phones.

Proposal generation & design
4/10
Our evaluation

The proposal stage is weak: few templates, generic PDFs, or no dynamic variables linked to the CRM. Teams rebuild documents in Word or external tools, duplicating effort and error risk. If formatted proposals are part of your commercial edge, this gap weighs heavily.

API integrations
10/10
Our evaluation

Thousands of modules and generic HTTP/API — among the strongest for heterogeneous stacks. Validate native ERP and channel connectors before you commit; poorly planned integrations create rework and inconsistent CRM data. Validate native ERP and channel connectors before you commit; poorly planned integrations create rework and inconsistent CRM data.

Implementation cost
7/10
Our evaluation

Simple scenarios in days; critical ops need tests, logs, documentation. Ongoing effort, not one-off project. In a pilot, lock a minimal pipeline and data import in the first weeks; that shortens rollout and avoids rework later. In a pilot, lock a minimal pipeline and data import in the first weeks; that shortens rollout and avoids rework later.

Training & enablement library
9/10
Our evaluation

Solid fit for training & enablement library when your team needs structured execution and practical adoption support.

Support quality
7/10
Our evaluation

Support resolves common cases, but integrations, permissions, or specific bugs may need multiple touches or an external partner. Help center covers essentials; advanced scenarios not always. Document critical configurations internally so peak selling season is not ticket-dependent.

Funnel field modeling
5/10
Our evaluation

Solid fit for funnel field modeling when your team needs structured execution and practical adoption support.

Activity tracking
7/10
Our evaluation

History covers main activities, but duplicates, incomplete logs, or uneven email/calendar sync still need team discipline. Core audit is possible; productivity reports may need periodic cleanup. Reinforce internal logging rules so the funnel is not inflated or hollow.

Overall cost-benefit
9/10
Our evaluation

Pricing scales on operations/month. Pays off when integrations replace manual hours or custom dev; costly if poorly governed. Compare licenses, rollout, and add-ons over 12 months; list price rarely tells the full investment story. Compare licenses, rollout, and add-ons over 12 months; list price rarely tells the full investment story.

Scalability
9/10
Our evaluation

The platform keeps up with growth in users, branches, products, and data volume with role governance and acceptable performance on larger lists. Good configuration patterns replicate across teams without duplicating chaos. For expanding companies, predictable scale reduces stack churn each phase.

AI in daily workflows
7/10
Our evaluation

Solid fit for ai in daily workflows when your team needs structured execution and practical adoption support.

Privacy & compliance (GDPR/LGPD-style)
7/10
Our evaluation

Solid fit for privacy & compliance (gdpr/lgpd-style) when your team needs structured execution and practical adoption support.

Curator's take

From real sales-team rollouts, this is our take on Make: Pricing scales on operations/month. Pays off when integrations replace manual hours or custom dev; costly if poorly governed. Compare licenses, rollout, and add-ons over 12 months;… Simple scenarios in days; critical ops need tests, logs, documentation. Ongoing effort, not one-off project. In a pilot, lock a minimal pipeline and data import in the first weeks;… What gives us pause: Learning curve on advanced scenarios; Not a CRM; Monitoring requires discipline.

Does this tool fit your team?

Run the free assessment—we match your sales motion to the stack that shows up in our data.