WhatsApp as a revenue channel—not an inbox

Buyers already trust WhatsApp for high-intent conversations. The gap is almost never “more messages”—it is governance, routing, and a clean handoff to CRM so managers can see revenue, not just chat volume.

If you are evaluating the Business Platform, map three flows first: inbound capture, SLA for human takeover, and logging outcomes back to opportunities. Tools matter, but the operating model wins.

Use the assessment to see which CRM + automation pairing fits how you sell today, including WhatsApp where it is relevant for your segment.